Anna Pretty

Working with large and small, mid level to luxury retailers Anna provides creative direction and trend orientations specific to your customer base. Supplying expertise in product design and development, putting into effect range planning and critical paths for single products or entire collections. With an enormous supplier contact list Anna engages directly with manufacturers to efficiently deliver a great product with a great price tag.

Working with large and small, mid level to luxury retailers Anna provides creative direction and trend orientations specific to your customer base.

Experienced. Trusted.

With nearly 20 years experience working within the design and retail industry throughout Europe and Asia, Anna has been lucky to experience a rich variety of projects. She has worked within major retailers designing and developing products that vary from basketware and terracotta in remote village communities, to high spec lighting, metalwork and large scale ceramic and glass production.

Tom Dixon

While living in Bali, Indonesia Tom tasked Anna to explore new production routes and techniques. Anna sourced existing manufacturers plus smaller scale artisan craftsmen, harnessing their techniques setting up small production facilities in metal, glass, bamboo, terracotta and stone. Anna also designed ranges of ceramic, glass and crystal leather accessories working directly with producers in the UK and Europe.  more…

Zara Home

Responsible for all home accessories categories within Zara Home based in Spain. Anna originated all design and development work for categories such as bathroom, vases, objet, photo frames, basket ware, table accessories, candles, candle holders and lighting.  more…

Made.com

Anna has worked with online furniture, lifestyle and accessories retailer Made.com to expand their home accessories range and introduce new lifestyle categories to their expanding offer.  more…

Wedgwood

Wedgwood in 2004 was in need of a major uplift and required a total refreshment of its brand positioning worldwide. Anna designed and developed new categories of jewellery, gift and ceramic table ware and accessories for markets in Japan, the US and Europe.  more…

House of Hackney

House of Hackney are an iconic London luxury fashion and lifestyle brand which balances heritage with modernity. Anna was responsible for expanding the product range into a broader lifestyle offer.  more…

Vero Moda NBYN

Bestseller Fashion Group own fashion brands Vero Moda, Selected, Only and Jack and Jones plus luxury lifestyle brand Hay. USD 3 billion turnover. Anna was brought in to kick off design, develop and implement a new home and lifestyle store called Nordic by Nature.  more…

Hobo

After moving to Bali, Indonesia Anna steered a large and cumbersome furniture and home accessories supplier away from dwindling and complex US customers towards responsive, growing markets worldwide by creating a unique and distinct home accessories and furniture offer.  more…

About Anna

Anna Pretty is a furniture and home accessories designer with a difference.  Anna provides creative direction, product development, unparalleled access to suppliers.

Since her MA at the Royal College of Art in Industrial Design Anna has not stopped. An impressive background, inclusive of iconic industry names and brands; Philippe Starck, Tom Dixon, Wedgwood, WGSN, Zara Home and Habitat, the list goes on…

Anna has years of experience working within the design and retail industry throughout Europe and Asia.

Anna marries her wealth of manufacturing contacts; a clear and focused understanding of her customer with unique and informed design direction in order to create concise and commercial home accessories and furniture collections for the international market.

A a Senior Visiting Tutor at the Royal College of Art in London, Anna taught on the Innovation Design Engineering MA.

Contact Anna

email:         anna@annapretty.com

telephone: +44(0)1308 538542

mobile:      +44(0)7869 620359

skype:       anna.pretty

© Anna Pretty 2017

© Anna Pretty 2017